Case Study A
A music company focused on bringing music subscription services to members since the days of vinyl asked W3i to provide a solution that would increase leads. This music service is the largest direct-to-customer distributor of music in the world and has millions of members across its various genre-based music clubs. The challenge was in creating a change that would provide a continual source of qualified leads to a company that had been connecting music lovers with great music for decades.
W3i utilized sophisticated targeting techniques to create custom campaigns to reach the most relevant consumers for each offer. Custom creative and zip targeting based on the client's extensive database optimized marketing efforts. Open communication between W3i account representatives and the music services' team helped to establish the partnership's continued success. Over 1.5 million leads have been purchased over the last 4 years by the leading music service, and the partnership continues to grow stronger.
