Case Study C
SoftwareOnline, a distributor of award-winning, first-class computer software applications since 1993, asked W3i to find a solution that would generate a high volume of downloads for their "Trialware" Windows registry product.
W3i implemented Icon Solutions as a means of generating downloads. Placing icons directly in front of consumers brought SoftwareOnline's products to the attention of targeted consumers. The results were excellent—significantly increasing new orders of software products.
