Marketing Insights for Marketers and Publishers of Consumer Applications
December, 2009
In This Edition: Marketing Insights for Marketers and Publishers of Consumer Applications
W3i News
Feature Article Written by:
Eric Montag
Product Manager
How to Measure Application Value: The Application Value Matrix
On a regular basis, it's important to take a look at the application user experience and try to understand the value...
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Integrated Content Network: Improving User Experience and Increasing Distribution Opportunities
As a clear investment in our application network, content discovery and furthering distribution opportunities for our advertising partners...
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A Proactive Approach is Needed to Improve Application Discovery
As I was reading about the growing use of social media as a device for content discovery, a couple things became clear to me...
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Don't Overlook Software Libraries as a Consumer Distribution Tactic
When looking to distribute free consumer software, there are many different methods of distribution. Some of the more successful distribution methods are...
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Interview with Kris Tufto:
December 10, 2009

Kris Tufto was the CEO of Minnesota-based, Jasc Software during their growth phase from from 1998 to 2005, a period that saw Jasc grow from what was rumored to be $5 million in revenue to over $30 million in revenue before their eventual sale to Corel in 2004. Jasc Software was most widely known for their Paint Shop Pro graphic editing program. Kris is presently working on his second ramp up at Minnesota-based Marketing Bridge, a SaaS-based channel automation software.

Rob Weber is a co-founder and VP of Business Development at W3i, provider of marketing solutions that increase distribution, revenue, and engagement for consumer applications.
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