Marketing Insights for Marketers and Publishers of Consumer Applications
May, 2010
New iPhone App Business Coming Soon
Stay tuned to W3i for details
In This Edition:
Yahoo Case Study
W3i Improves Ad Revenues with Yahoo Toolbar

W3i and Yahoo partner to monetize search ads and optimize user experience.

Yahoo's Full Case Study
News
Feature Article Written by:
Robert Weber
Vice President of Business Development
App Store SEO Tactics Differ from Google Search
Top search engine placements aren't usually accidental. There remains a certain mystery related to how apps are ranked in Apple's App Store search results. Since Apple isn't sharing search data, it is difficult to gauge what users are searching for within the App Store. That's why App Store and Google SEO tactics differ. Check out the full article to gain tips and insights for getting high search placement for your iPhone apps.
Full Story
 
App Exchange at Ad:Tech SF Highlights Innovation in Mobile Apps
Online marketers have much to gain by attending an Ad:Tech conference. This year one of the expo floor presentations, App Exchange, gave developers a platform to promote their mobile applications and showcase innovations in app development. One of our W3i representatives was priviledged to catch the presentation and highlight a few exciting apps making a splash in the mobile application space. Read the full article to find out more.
Full Story
 
How to Land an Early Stage Tech Investor Using Key Measures
Have a start-up, looking for investors, or know someone who is? This article is a must read. Learn how to land an early stage tech investor from someone who knows - a successful private angel investor for music, game, and mobile tech start-ups.
Full Story
 
Consumer Application Trends
ClickZ feature articles
Tips for Successful Online Application Promotions
Published by ClickZ April 20, 2010
Rob Weber, Co-Founder of W3i
W3i polled 33 mobile application marketers and developers to discover what type of advertising they are using. Are these advertising methods meeting app marketer demands? What other options are out there? What improvements might we see in future mobile advertising? Click on the link below to find out.
Full Story
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Favorite Apps

Cause World
Earn "karmas" for shopping, donate karmas to support a great cause, and share your good deeds with friends.
Get Download

MacGruber
NBC Universal's fun application promoting MacGruber - in theaters May 21. Get the inside scoop before the movie airs and enjoy cool games like the mullet generator.
Get Download

Barnes and Noble eReader
Take advantage of the world's largest bookstore and read ebooks on handheld devices.
Get Download

W3i Partner Focus

W3i Application Network partners are doing great things. Check out the latest news from this month's featured partner:

The Weather Channel
Application Network partner since April 2005.
The Weather Channel surpasses 10M iPhone app downloads.

Tech Talk

Warning: Why You Need a Backup Plan

How would it feel to lose the precious pictures of your first born? How devastating would it be if your company lost its essential production databases? Plan for the worst, and you will be prepared if it happens. Read the full story to get some helpful tips on how to protect the data that is important to you.
Full Story

Looking for increased revenue or distribution for your consumer application?

Increase revenue or distribution for your consumer application by joining the W3i Application Network, which uses the demand for free/trial applications to promote additional value-added applications during installation, when the user is in the download mindset. The W3i Application Network is driven by InstallIQ™, a proprietary Windows installer manager, and the first installation system to be certified by the TRUSTe Trusted Download Program.
Learn more