Our Story

W3i was marketing apps when apps weren’t even cool. In 2000, the three Weber brothers discovered the power of free and launched Freeze.com. Along with their team, they developed applications to satisfy users' pent up demand for free content while pioneering new revenue models to spread the development and marketing costs across millions of installations — over 250 million to date.

Through the decade the team continued to look for ways to improve the business model developing business relationships as well as unique technology. The company name was changed to W3i as the team grew with people that were passionate about application distribution and monetization.

In 2008 several companies with consumer applications looking for ways to expand their business asked W3i to share its expertise; and the W3i Application Network was born, allowing other application companies to increase distribution and revenue using W3i’s technology, InstallIQ™, as well as the benefits of being part of a focused network. In February, 2008, InstallIQ became the first installation manager to be certified in the TRUSTe Trusted Download Program.

The W3i Application Network combines the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset.

W3i employs over 60 innovative individuals who have a passion for connecting people to applications. W3i’s worldwide headquarters is in St. Cloud, Minnesota. Visit our careers section for more information on career opportunities.

For the latest information on W3i, please see the Media section at W3i Press Releases.

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