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Software Distribution Best Practices
We will not distribute software applications secretly or hidden within another program, nor will we work with software vendors who secretly install software. We believe users should also always be able to decline any software offer.
Notice and choice can only be effective if disclosures are easy to understand. Before users install software they should know the following:
- The identity of the software provider
- The principal functionality of the software
- The consequences of installing the software (i.e. collection of PII, use of information, or ad supported)
In addition, users should have the opportunity to review the software’s End User License Agreement and Privacy Statement.
We require all software applications be easy to uninstall. In addition, the uninstall process should be complete and not leave behind components that affect the functionality of the user's computer. We will not distribute software applications that automatically reinstall.
Finally, we require advertisements be clearly branded to identify the advertisement with the software and provider.
User Experience
The installation process should be easy to understand.
We require our partners to include in their disclosures a link to their End User License Agreement and Privacy Policy. Our users have the option to decline every offer presented.
We also monitor every partner that distributes advertising to make sure that pop-ups, pop-unders or exit windows do not impair the user experience.
We review each partner periodically to insure that the application can be easily uninstalled.
User Control
To promote user control, W3i has specific End User License Agreements that disclose application functionality and data collection. We recommend users review each product's End User License Agreements. Here we have also compiled links to some of our Partner’s End User License Agreements.
W3i EULAs
Sample Partner EULAs
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