For Marketers

Your company has a profitable download business model or a new download, and you are challenged with ramping up your user base while staying within your acquisition budget. Paid search and display advertising are struggling, and you are looking for a new, effective channel of distribution.

W3i provides a unique, user-generated distribution channel, W3i's Download Network, allowing you to substantially increase the distribution of your download leveraging the demand for other downloads while the consumer is in the download mindset.

Security software publisher discovers a new channel for download distribution, W3i's Download Network, and it becomes a major source of new consumers.

A publisher of Internet Security and PC Multimedia Software needed increased distribution to grow its business. They have several trial products with significant consumer demand, but conversions from trial to paid software were ranging between 2 and 3%. By joining W3i's Download Network (WDN) the publisher distributed nearly 9.8 million downloads of their software in 2008 to a receptive user base seeing a measurable ROI for their customer acquisition spend.

Contact us to start increasing your download distribution

How It Works

Using W3i's proprietary Windows Installer, Install IQ, your software is offered during the installation process. W3i's Download Network combines publishers looking for additional revenue from their downloads, like utility, games and security software, with partners with value-added software, like Yahoo! and The Weather Channel, that are looking for additional distribution. Install IQ requires minimal in-house resources for implementation, is consumer friendly--certified in the TRUSTe Trusted Download Program—and offers the data publishers need to optimize conversions.

Optimization Improves Revenue 29% in the First Month
W3i optimized the performance of AnchorFree's HotSpotShield installation process by reducing the file size from 18 MB's to 3 MB's and by improving the user experience during the last step of the installation. AnchorFree saw a 29% lift in its conversion rate through these improvements over a 60 day period while the optimization was tested and released.

Contact us to join W3i's Download Network